What is Outdoor Digital Signage and How to Maintain it?

What is Outdoor Digital Signage and How to Maintain it? below our technique staff will tell it as seven parts 

• What is outdoor digital signage?
• What is the key difference between outdoor LCD digital signs and LED display?
• Types of outdoor LCD digital screens
• Application of outdoor digital TFT screens
• What is the future of digital exterior signs?
• Precautions in the use of advertising signs
• How to make the maintenance of digital information kiosks?

What is outdoor digital signage?

Part 1 of What is Outdoor Digital Signage and How to Maintain it?

Outdoor digital signage are divided into outdoor LCD digital signage and outdoor LED displays, which can display your information outdoors and bring good visual and auditory enjoyment. It is widely used in outdoor advertising broadcasting, outdoor public information release, outdoor media communication, touch interactive kiosks and other application

Outdoor digital signage have unparalleled advantages in transmitting information and expanding influence. A giant advertisement set up in a prime area of ​​the city is a must for any company that wants to build a lasting brand image. Its directness and simplicity are enough to fascinate the world. The big advertisers even often become a city’s landmark.

The outdoor digital signage runs 24 hours a day without interruption. It is a persistent and all-weather communication media. This feature makes it easier for the audience to see. It will last forever according to the needs of customers. Online media also has similar advantages, but in the virtual world, audiences need a series of prerequisites to get close, while outdoor media has this advantage more thoroughly.

The outdoor digital signage has rich display content and is easy to replace, saving costs. 　The outdoor digital signage can self-made programs, which can be played instantly, and the content is rich. At the same time, the content of the broadcast is not limited to advertisements. There can also be programs including special topics, columns, variety shows, animations, etc. You only need to edit the programs and do not require any investment to save costs. Let me introduce features of the outdoor digital signage.

key features of outdoor digital signs

1. Network function: automatic network connection, program data upload/download, real-time information acquisition.
2. File management functions: file system, file management, file copy/delete, etc.
3. Program play function: program layout analysis, playlist analysis, video output, etc.
4. Log record function: play log record, system log record, abnormal alarm record, etc.
5. Local download and playback: media content is received through the network, stored locally and played in a loop.
6. Split screen, horizontal and vertical screen playback function: support free split screen, rotate, zoom, pan, background music and other playback functions.
7. Automatic switch on/off: set segment timing, support playback control at different times of 7 days a week.
8. Streaming subtitles: support multi-window subtitle display, and text can be scrolled in multiple directions.
9. Insertion function: Support inserting and playing emergency subtitles or pictures.
10. File preview: All uploaded files can be previewed online to ensure the accuracy of the playback content.
11. Group management: Assign the same playback terminals to the same group, centrally manage, and play the same source of commercials in the same group.
12. Real-time query: Support real-time query of the status of each terminal, and if there is a problem, it can be found and resolved in time.
13.  Automatic synchronization: After all terminals are connected to the Internet, the time zone and time set by the server are automatically synchronized.
14. Local storage: Support local storage and will not stop due to network failures.

What is the key difference between outdoor LCD digital signs and LED display?

Part 2 of What is Outdoor Digital Signage and How to Maintain it?

The digital signage products that can be seen everywhere are no longer unfamiliar to us, and they are widely used in bus stations, shopping malls, office buildings, subway stations and other places. But many people still don’t know the difference between LCD digital signage and LED digital signage, following our technical staff will make a brief introduction

1. What is an LCD digital signage?

• LCD digital signage is what we usually call LCD screen. The liquid crystal structure is placed in the middle of two parallel glass liquid crystals. There are many vertical and horizontal thin lines between the two glasses. Through the change direction of the crystal molecules of the power control rod, the optical The image produced by the refracted lines. The comprehensive multimedia technology especially suitable for high-end brands delivers a full range of product information and promotional information to consumers.

2. What is an LED digital signage?

• LED digital signage is a practical new type of pre-consumer dynamic advertising information release media. The light in the sphere is from the angle of the high-brightness LED (light emitting diode) array. Built-in microcomputer chip processing, edited by a personal computer and stored in the memory of pictures and text information. The LEDs at specific points that are continuously lit and extinguished according to a very precise time are also rotated at a high speed driven by a brushless DC motor.

3. The difference between LED and LCD outdoor digital signage

• The difference between LED and LCD outdoor digital signage is majorly in the screen, LED brightness is relatively strong up to 6000 to 7000nits, it is very clear from a long distance; LCD advertising player display brightness is up to 4000nits, suitable for close to see.
• Second, LCD has a better effect than LED, you will have a better visual enjoyment from LCD screen

 

Types of outdoor digital screens

Outdoor digital signage is a new generation of intelligent information equipment, controlled by terminal software, network information transmission and multimedia terminal display, forming a complete advertising broadcast control system, which can be used through pictures, text, video, small plug-ins (weather, etc.) and Other multimedia materials for advertising. As the demand for outdoor digital signage becomes more and more abundant, there are more and more outdoor digital signage products. So, what are the classifications of digital signage? Below we will have a brief introduction.

• Shopping mall digital signage: In an era when electronic products are still underdeveloped, shopping malls use paper advertisements or newspaper advertisements; this is not only expensive but also very inconvenient. The appearance of shopping mall digital signage solves these problems. The demand for users is increasing in social development.

• Airport outdoor digital signage: At present, most of the people who move in the main airports are fashionable consumers, there is no shortage of high-end social people; On this occasion, the advertisement must attract the attention of this group of people to promote consumption, and the airport advertisement kiosks was born to meet this demand.
• Ultra-thin digital signage: With the development of electronic technology, electronic products such as ultra-thin mobile phones and ultra-thin computers have occupied the major electronic consumer groups. People are getting deeper and deeper and love the concept of ultra-thin; and ultra-thin outdoor advertising is not only Attracting modern consumer groups, the company’s image value has been further enhanced.
• LCD digital signage: The advantage of LCD digital signage is that its display effect is clearer, and it can display the company’s products more beautifully in front of consumers; ordinary display outdoor digital signage are slowly withdrawing from the market.

How to buy a suitable outdoor digital information signs?

Part 3 of What is Outdoor Digital Signage and How to Maintain it?

1. Whether the LCD screen is bright

• The outdoor digital signage is mainly composed of a high-brightness LCD screen and a cabinet. When purchasing an outdoor digital signage, the user must first choose a high-definition high-brightness LCD screen. The brightness of the LCD screen should be 2000-4000cd/㎡. The main purpose of choosing a high-brightness screen is for the outdoor digital signage to still display high-definition and high-brightness under outdoor sunlight directly. If it is not highlighted, then the setting of the outdoor digital signage is meaningless, people can not see it totally

2. Is the housing of the outdoor advertising player waterproof and dust-proof?

• With a high-brightness LCD screen, it is also necessary to find an outdoor waterproof and dust-proof enclosure. There is a requirement for thickness. While ensuring that the screen can be installed, heat dissipation should be took into consideration. Never use the theory of indoor advertising players to install outdoor advertising players. There must be enough space for fans or air conditioners. The second thing to consider is that the shell is waterproof and dust-proof. According to the region, it is also necessary to consider acid rain corrosion. The materials used may be different.

 3. Whether the outdoor digital signage is lightning-proof

• Outdoor digital signage must be installed with lightning protection devices, and the screen and shell of the digital signage must be well grounded.

4. Whether the outdoor digital signage have a good ventilation

• The heat dissipation problem of this outdoor digital signage is estimated to be a headache for many customers. The outdoor environment temperature changes greatly, and the machine itself will dissipate heat. At present, there are air-cooled and smart air-conditioned outdoor LCD digital signage suitable for outdoor all-weather use on the market. It can well meet the requirements of normal work under -40-55℃ ambient temperature.

Application of outdoor digital TFT screens

Part 4 of What is Outdoor Digital Signage and How to Maintain it?

In recent years, outdoor digital signage have transitioned from a new category to advanced outdoor advertising. As a late-start but fast-accepting outdoor digital signage, which scenes are suitable for advertising? The following editor of Shenzhen  AVLink Technology Co., Ltd will give you a detailed introduction:

1. Outdoor LCD digital signage used in shopping mall

• • There are a lot of outdoor advertising media set up in commercial streets. We all know that commercial streets, as the name suggests, are places where consumers usually spend their rest time. Most of them come with a relaxed and consuming mentality. At that time, the advertising is effective. Among the many advertising channels, outdoor LED display and outdoor LCD digital signage can attract people’s attention and give people a visual shock. Outdoor LED is suitable for long-distance observation. LCD digital signage are suitable for both near and far.

2. Outdoor digital signage is widely used in bus station, metro station as passenger information display systems PIDS

• The outdoor digital signage set up at the bus station is characterized by wide contact area and high coverage, and it can choose the route or area according to the target audience.

3. Outdoor digital signage used in railway station as passenger information display systems PIDS

• The outdoor digital signage set up within the railway station have been the main target objects of travelers from all over the world, and they are characterized by high flow of people and covering adjacent areas.
  

4. Outdoor LCD digital signage used in the airport as flight information display systems FIDS

• Outdoor digital signage set up around the airport are generally aimed at high-level and high-income audiences, such as business people and people traveling abroad. Traditional light boxes, signboards, etc. can no longer attract promising customers. But outdoor LCD digital signage are deeply loved due to their High-definition highlights, beautiful images, superb technology, and interactivity. Such high-tech products can often catch their attention and make their own ads achieve advertising effects!

5. Outdoor LCD is used in newspaper reading column

• Opening up an advertisement position in the newspaper reading column, we call it newspaper reading advertisement. It has the same properties as sidewalk advertisements, and can also be called “sidewalk newspaper reading column advertisements”, and outdoor digital signage can also be applied to newspaper reading columns, called “outdoor LCD electronic newspaper reading columns”. The electronic newspaper column can better promote the culture, advertisements, announcements, etc. to be promoted
  

6. Outdoor digital signage used in campus

• The outdoor digital signage set up on campus are not used for pure advertising in many cases. Sometimes they are more for the inheritance of campus culture and the display of campus high-tech. Of course, some shops or restaurants on campus can also carry out promotional activities.

7. Dynamic bus shelter

 

• Generally outdoor bus shelter integrated with 75inch light poster, but more and more project require the poster changed to dynamic 75inch digital LCD screen. With dynamic information to make advertising and interactive with customers

The future of digital exterior signs

Part 5 of What is Outdoor Digital Signage and How to Maintain it?

Outdoor digital signage is an advertising tool close to our lives. We can basically see products such as outdoor LCD digital signage no matter in the bus station or in the commercial plaza. The outdoor digital signage is like a fixed outdoor media, which looks like a large-size LCD TV. It can effectively play its publicity function, so that the advertising of enterprises and businesses can achieve results. So in the future, how will it develop?

1. Quick response

For companies, the outdoor digital signage is a good communication tool for displaying dynamic content, and being able to provide consumers with what they want faster than competitors is a very significant advantage. This is like parking staff who need to provide faster service to consumers at any time.

2. Wireless data network

The same type of network connection as a smart phone will effectively simplify the information editing of the outdoor digital signage, and the information can be updated at any location. The wireless network will allow the LCD outdoor advertising player to have a higher speed and safer network connection, just like smart phones and tablet computers, it can be used with mobile electronic devices such as mobile phones, tablets, computers, and the two networks can be shared.

3. Mobile smart interaction becomes mainstream

In the future, interactive functions will become the mainstream of the outdoor LCD digital signage industry. It can interact with consumers through visible and vibrant content, and companies can also use coupons and promotional activities. Combined with outdoor digital signage, it can provide consumers with the content they need, simplify the process of consumer participation, and allow them to change from passive reception to active reception. It integrates all the functions of large-screen computers, high-definition TVs, high-definition displays, high-definition outdoor digital signage and other products, and can be used in conjunction with mobile electronic devices such as mobile phones and tablet computers to achieve human-computer interaction. In the future, new single products, best-selling products, discount promotions, news events, popular online videos, etc., as well as WeChat promotion and interactive activities that increase user viscosity, can all be easily completed in the outdoor digital signage system.

Precautions in the use of outdoor digital signage

Part 7 of What is Outdoor Digital Signage and How to Maintain it?

key highlights of exterior digital signs:

• 1. High-definition highlight, able to adapt to various external environments
• 2. The brightness can be automatically adjusted according to the environment, reducing light pollution and saving electricity
• 3. The temperature control system can adjust the internal temperature and humidity of the equipment to ensure that the equipment runs in an environment of -40–+50 degrees
• 4. Outdoor protection level reaches IP65, waterproof, dust-proof, moisture-proof, anti-corrosion and anti-riot
• 5. Based on network 3G and other technologies, remote publishing and management of broadcast content can be realized
• 6. With HDMI, VGA, AV, and other video interfaces for easy playback
• 7. Support various multimedia file formats: MPEG-1/2/4, MP3, AVI, DAT, PPT, etc.

Outdoor LCD digital signage classification:

According to appearance: outdoor LCD digital signage floor-standing landscape display, outdoor LCD digital signage floor-standing portrait display, outdoor LCD digital signage wall-mounted landscape display, outdoor LCD digital signage wall-mounted portrait display, outdoor digital signage video wall screen

• By function: stand-alone version, network version
• According to size: 19 inch, 22 inch, 24 inch, 26 inch, 32 inch, 43 inch, 49inch, 55 inch, 65 inch, 75 inch, 86 inch, 98 inch, customized size

• Outdoor LCD digital signage application: Commercial district CBD, high-traffic telephone booths, bus stations, airports, railway stations, docks, park squares, leisure places, tourist attractions, high-end communities, catering industry, government and corporate publicity, etc.

Note for outdoor digital signage:

• According to the type you are using, such as wall-mounted or vertical, follow the installation method for construction.
• Check the product description carefully to determine whether the product voltage is consistent with the local voltage.
• Generally, the protection level of outdoor digital signage is IP65 or IP55, which fully meets the conditions of outdoor environment, such as rainproof, high temperature resistance, low temperature resistance, dust resistance, highlight display, etc., but do not soak in water.
• When using at noon, due to the high temperature, do not touch the casing or LCD screen with your hands to avoid burning your hands.
• Do not install the equipment near open flames.
• Do not cover the outside of the device with objects, which may cause heat dissipation problems and affect the display.
• When cleaning, do not use liquid cleaners or spray cleaners to directly wipe the surface of the shell, but use a damp cloth for cleaning.
• When cleaning or maintaining the inside of the equipment, be sure to perform it when the power is off.
• During the use of the outdoor advertising player, do not directly touch the internal electrical components with your hands to avoid personal injury.
• If you want to adjust the internal circuit, you must contact the factory professionals. In order to avoid irreversible damage to the equipment.

How to make the maintenance of outdoor digital signage?

Part 7 of What is Outdoor Digital Signage and How to Maintain it?

1. The operating environment of the equipment should be dry.

Everyone should know that as long as the electronic products should be kept dry, avoid working in a humid environment, which will easily lead to moisture inside the equipment, which will affect the circuit short circuit, function and life. Therefore, the floor-standing advertising player should be installed in a dry space as much as possible, and avoid running under strong light, sun and rain. It is easy to damage the external appearance of the machine, the aging and damage of the outer shell, and the serious damage to the internal components. Affect the visual effect of the digital signage. Especially in the humid season, and when it is not used for a long time, the equipment should be energized and run for a period of time on a regular basis. The heat emitted inside the machine can remove moisture.

2. Maintain ventilation and heat dissipation

Do not place the outdoor digital signage in a small crowded space, or the back of the machine is blocked by objects, which is not conducive to heat dissipation when the equipment is running. In high-temperature climates, two cooling schemes, namely, air-cooling system and air-conditioning heat dissipation, can be adopted to effectively ensure the stable operation of the equipment.

3. Clean the digital signage regularly

Digital signage that have been running in public places for a long time are the easiest to accumulate dust and dirt, which not only affects its appearance and cleanliness, but also greatly harms the performance of the machine, so the machine must be cleaned regularly. When cleaning dust and dirt, pay attention to using clean water or a special LCD screen cleaner as much as possible. Using chemical cleaners will corrode or deteriorate the LCD screen, which will affect the use; secondly, when wiping, choose a soft cotton cloth, such as glasses cloth Wait, wring out the water so that the machine will not be scratched or damp.

4. Avoid the accumulation of heavy objects and move at will

Avoid hitting the LCD advertising player, damaging the screen or other components; when the device fails, do not blindly disassemble it, which may cause high-voltage electric shocks. If you do not know how to do it, it may cause other damage. You should contact professional after-sales technical maintenance personnel in time.

How to clean the housing/enclosure

Use a cotton cloth dipped in clean water to wipe, do not use any cleaning agents, this will make the shell lose its unique luster

Why do interference patterns appear on the screen when I switch the LCD?

This situation is caused by the signal interference of the graphics card and is a normal phenomenon. This problem can be solved by adjusting the phase automatically or manually.

How to clean the LCD screen

When cleaning the LCD screen, try not to use a damp cloth that contains too much moisture, so as to avoid moisture entering the screen and causing malfunctions such as a short circuit inside the LCD. It is recommended to wipe the LCD screen with soft objects such as glasses cloth and lens paper, so as to prevent moisture from entering the LCD without scratching the screen.

Precautions

Before cleaning the screen of the machine, please unplug the power cord first to ensure that the digital signage is in a power-off state, and then gently dust off with a clean, soft, non-threaded cloth, and do not use spray directly on the screen;

• Do not expose the product to rain or sun, so as not to affect the normal use of the product;

Please do not block the ventilation holes and sound holes on the advertising player’s shell, and do not place the advertising player near radiators, heat sources or any other equipment that may affect normal ventilation;

• Do not disassemble or repair the advertising player by yourself to avoid high-voltage electric shock or other dangers. If repairs are required, professional maintenance personnel should be used to complete all maintenance work;

Since advertising players are mostly used in public places, the voltage is unstable, which may cause damage to the advertising equipment. It is recommended to use stable mains power, and never use the same power supply with high-power equipment such as elevators. In places where the voltage is often unstable, such as subway stations, etc., be sure to use the corresponding voltage stabilizing equipment for voltage stabilization, otherwise it will easily cause the digital signage to work unstable or even burn the digital signage;

When inserting the card, if it cannot be inserted, please do not insert it hard to avoid damage to the card pins. At this time, check whether the card is inserted backwards. In addition, please do not insert or remove the card while the power is on. You should perform this operation after powering off.

 

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Alice Cheung, marketing and sales manager in digital signage industry, cooperated with customers from Germany, Switzerland, France, Netherlands, England, Spain, Italy, Slovakia, Croatia, Azerbaijan in Europe, cooperated project like passenger information display, way-finding, smart city, DOOH etc. In this Feb, we attended exhibition in Amsterdam, then visited Germany and Poland, we are more closely to marketing and customers. Any solution/support you need, we are always stand by and in your side.

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